How Villaraigosa convinced voters to tax themselves in a recession — and won

Mayor Antonio Villaraigosa and Metropolitan Transportation Authority officials speak at a news conference on Nov. 4, 2008, to celebrate the surprising victory of the transit tax known as Measure R to pay for rail construction projects.
(Allen J. Schaben / Los Angeles Occasions)

“Dream with me,” Antonio Villaraigosa urged in his 2005 inaugural tackle as mayor of Los Angeles, sketching out a imaginative and prescient of a complete public transportation system that would redefine his car-choked metropolis.

However three years later, his most dogged effort to realize that imaginative and prescient threatened to be extra delusion than dream. A brewing financial slowdown tipped right into a full-blown disaster weeks earlier than voters have been to determine on his plan for a countywide measure that might improve the gross sales tax to pay for transportation initiatives.

Chief amongst them, the measure would assist advance — however not absolutely fund — a subway heading west from downtown alongside the closely trafficked Wilshire hall — branded by Villaraigosa because the “subway to the ocean.”

“Individuals have been afraid they'd go to the financial institution to attempt to withdraw cash and there wouldn’t be any cash there,” mentioned Zev Yaroslavsky, a former Los Angeles County supervisor who labored carefully with Villaraigosa on the proposal, Measure R. “My instincts instructed me if the underside is falling out of the financial system, the prospects of success for this measure are bottoming out as nicely.”

Regardless of the burgeoning recession, Measure R succeeded with 67.9% of the vote, narrowly surpassing the two-thirds threshold it wanted. The half-cent gross sales tax hike is anticipated to herald about $35 billion over 30 years, primarily for rail and bus packages.

It will likely be years earlier than the fruits of Measure R are absolutely borne out. And the trendy legacy of transit building won't be Villaraigosa’s alone — 2016’s Measure M championed by L.A. Mayor Eric Garcetti, builds on Villaraigosa’s measure and can pump billions extra into transportation initiatives.

However in Measure R, Villaraigosa has a signature accomplishment, one that he's pitching to voters as he runs for governor.

“In kindergarten, my sister and I took three buses to get to highschool. As mayor, I remembered that,” he says in a single marketing campaign advert, touting the rail traces constructed throughout his tenure.

Past shiny new transit initiatives, Villaraigosasaid his work to convey transportation enhancements to your entire county, not simply town of Los Angeles, provided perception into how he would function as governor.

It confirmed, he mentioned, “a willingness to maneuver away from working in silos — the mayor of L.A. simply working in L.A. — and as an alternative work within the area. [It showed] bringing folks collectively that didn’t agree, who truly have been vehemently against a number of this.”

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Villaraigosa mentioned the “subway to the ocean” marketing campaign promise — first in his failed 2001 mayoral bid after which his profitable run in 2005 — was meant to be a stand-in for the broader aim of a complete transit community.

“It was a rhetorical flourish,” he mentioned. “Individuals may think about a subway to the ocean.”

However John A. Pérez, former Meeting speaker and Villaraigosa’s cousin, mentioned the thought of a railway to the seaside was etched into household lore: Their grandfather took his two daughters — Pérez’s and Villaraigosa’s moms — to the seaside on the outdated Crimson Automotive trolley.

“I all the time believed there was a unconscious attraction to subway to the ocean,” Pérez mentioned. “It was a contemporary reinterpretation of what our granddad used to do with our mothers.”

However for many years, the idea of a Westside subway was politically fraught. Sure neighborhood teams opposed the proposal and the prospect was additional sunk in 1985, when an explosion within the Fairfax district stoked fears over tunneling by the world’s methane pockets. Democratic Rep. Henry Waxman, who represented West L.A. on the time, wrote a legislation barring the usage of federal dollars to drill these tunnels.

Villaraigosa traveled to Washington, D.C., to foyer Waxman to take away the federal ban, which was lifted in 2007. However a serious hurdle remained — cash. With federal and state help waning, the funds must come from inside Los Angeles. Villaraigosa and his advisors settled on a half-cent gross sales tax improve as essentially the most viable, however it was hardly a certain guess.

Polling in 2007 and early 2008 hinted that top bar could possibly be cleared. And there was hope that enthusiasm over then-Sen. Barack Obama’s candidacy for president would imply excessive turnout on the polls.

“This was an ‘Oh my God’ second,” mentioned Denny Zane of Transfer L.A., an advocacy group that backs transit funding. “The Obama election of 2008 was an election the place all people envisioned there could be an enormous turnout. Turnout is all the time an enormous assist if you happen to want two-thirds [support.]”

Earlier than even going to voters, Villaraigosa and allies needed to wrangle help from the county Metropolitan Transit Authority, the county Board of Supervisors and even the Legislature, the place then-Assemblyman Mike Feuer (D-Los Angeles) carried a measure to authorize putting it on the poll.

In every venue, Villaraigosa contended with jockeying from elected officers representing outlying areas of L.A. County, who feared their districts would lose out to town of Los Angeles.

Supervisor Michael Antonovich, a Republican who represented the northern a part of the county from 1980 till 2016, mentioned the initiatives outlined in Measure R — named for site visitors “aid” — shortchanged most within the county “aside from [Villaraigosa’s] rich constituents within the West L.A. space.”

“He was like a baby eager to eat all of the goodies,” Antonovich mentioned. “It's a must to share. What makes it irritating is he’s not speaking about [the city’s] sources, he’s speaking concerning the county’s sources. These folks deserve having their wants being met.”

Richard Katz, a former assemblyman and transportation advisor to Villaraigosa, mentioned the measure was crafted to win over skeptics.

“They needed an increasing number of and extra — and there are limits,” he mentioned. “We tried to do as a lot as we may to unfold it round as finest we may.”

Along with the subway, initiatives funded by the measure embrace extending the Gold Line from Pasadena farther east into the San Gabriel Valley, bettering the Orange bus speedy transit line within the San Fernando Valley and upgrading highways all through the area. Fifteen % of the income is returned to native governments for initiatives reminiscent of bikeways and left-turn indicators.

One other wave of Measure R-funded initiatives is slated to open quickly, together with the Crenshaw light-rail line by South L.A. in 2019.

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Villaraigosa was the first fundraiser for the measure, however neither he nor every other politician appeared within the marketing campaign advertisements — a purposeful alternative.

The advertisements offered enhancements in air high quality, easing site visitors congestion and the promise of fine jobs within the face of a recession. However for Villaraigosa, the measure was motivated by a extra lofty impulse: reimagining town of Los Angeles.

“Should you’re stepping into my head, it was a part of my notion that Los Angeles needed to transfer from a metropolis of sprawl to a metropolis of sensible development,” he mentioned.

Villaraigosa might not have been the face of the marketing campaign, however the prospect of shedding nonetheless threatened his political capital.

“Placing it on the poll, campaigning for it and shedding would’ve been a mirrored image on his management,” Yaroslavsky mentioned. “A typical politician wouldn't take that threat.”

The measure’s slim victory burnished Villaraigosa’s transportation coverage credentials, but additionally carried its personal burden. Voters anticipated to see their tax cash shortly translate into new initiatives.

“That was the perennial query — ‘The place’s your subway to the ocean?’” Villaraigosa mentioned. “As quickly as we handed Measure R, they mentioned, ‘The place are all of the traces you have been going to construct?’”

Allies credit score Villaraigosa for placing muscle into plans that might take years, if not a long time, to finish.

“He’s picked robust, long-term initiatives that don’t essentially give him any speedy political bounce,” mentioned Russell Goldsmith, chief government of Metropolis Nationwide Financial institution, who served on the mayor’s financial improvement council.

That belies the mayor’s impatience to speed up the advantages he promised. Villaraigosa was a frequent presence in Washington within the years following Measure R, making an attempt to persuade the federal authorities to drift the county loans that might be repaid with the tax income it generated. The efforts ultimately yielded America Quick Ahead, an expanded mortgage program that permit native companies borrow from the federal authorities to construct transportation initiatives.

The mayor additionally sought to hurry issues alongside by in search of an extension of the 2008 gross sales tax, which he may use to borrow in opposition to these revenues to shortly break floor on extra initiatives. However the marketing campaign for that 2012 initiative, Measure J, raised much less cash and had a much less strong advert marketing campaign. Coupled with the drop in voter turnout that yr — in contrast with 2008 — the measure acquired 66.1%, simply in need of a two-thirds majority.

Measure R has fallen quick in some methods, as nicely. Katz mentioned within the preliminary years, the tax generated $5 billion lower than anticipated due to the recession.

As for the plan’s most recognizable image, Katz mentioned, “We needed to change the title of the ‘subway to the ocean’ to the ‘subway towards the ocean.’”

Measure R funds are primarily serving to construct that Wilshire hall subway — the Purple line — from downtown to Beverly Hills and Century Metropolis. The deliberate extension farther west to Westwood will likely be paid for by Measure M dollars and as-yet unsecured federal dollars.

A part of the rationale Measure R can not absolutely pay for that challenge is due to the lengthy listing of different commitments required to get countywide help.

“It’s the politics of promising one thing for everyone,” mentioned Martin Wachs, professor emeritus of city planning at UCLA. “A few of the most cost-effective investments are coming comparatively late.”

Villaraigosa agreed the Westside subway ought to’ve seen extra funding early on, however defined he “couldn’t get help for it outdoors of L.A.”

“Consider me,” he added, “I labored laborious for that help.”

melanie.mason@latimes.com

Observe @melmason on Twitter for the most recent on California politics.

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