GB Information Radio is the fastest-growing UK information station after its common weekly viewers grew by a large 50%, in response to official RAJAR rankings figures launched in the present day.
The channel’s weekly radio viewers is now 415,000 listeners, a rise of fifty% on the 277,000 listeners it had within the final quarter’s rankings to June 2022.
GB Information Radio additionally bucked a nationwide pattern by changing into the one information station to extend its weekly viewers.
In the identical interval from July to September, TalkRADIO’s viewers fell by 7.1%, Occasions Radio was down 4.9%, the BBC World Service declined 14.6% and LBC Information UK fell 15.1% GB Information Radio, which launched solely in January 2022, additionally turned the nation’s fourth fast-growing channel in Q3 2022 throughout all stations together with music.
Listener loyalty to GB Information radio was particularly marked as its whole weekly hours elevated by 36% from 1.7m hours to 2.3m whole weekly hours. This was in sharp distinction to different information stations, all of which declined in whole listening hours besides Occasions Radio, which flatlined with solely +1%.
Adults aged 25-34 emerged as probably the most loyal viewers to GB Information: on this age group common weekly listening hours elevated by 60% from 7.8 hours per week to 12.5 hours.
The viewers development was pushed strongly by Breakfast and Prime Time programmes however the best improve was for Headliners, a nightly newspaper assessment present hosted by comedians, which elevated its whole radio viewers by 164%.
Chief Government Officer Angelos Frangopoulos stated: “These figures show that GB Information actually is the Folks’s Channel. That is natural development, unfold principally by phrase of mouth, and it’s escalating as extra individuals uncover our authenticity and heat.”
He added: “It took TalkRADIO greater than three years to succeed in the identical viewers that we’ve achieved in simply 9 months. In January we turned the one tv channel within the nation to simulcast on radio, an innovation which is clearly a powerful success.
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