Column: With Elon Musk in charge, it’s the beginning of the end for #BlackTwitter

Elon Musk, Tesla CEO, attends the opening of the Tesla factory Berlin Brandenburg in Gruenheide, Germany, March 22, 2022.
Elon Musk is shopping for Twitter for $44 billion.
(ddp photos / Sipa USA )

It’s all slightly disturbing and but someway becoming in these doublespeak-steeped instances.

Elon Musk, the founding father of an organization that California is suing for allegedly silencing hundreds of Black staff who complained about racism, is shopping for an organization that has given thousands and thousands of Black individuals a megaphone-like voice to complain about racism.

And the California-hating billionaire insists he’s doing all of it to guard free speech.

“Twitter is the digital city sq. the place issues very important to the way forward for humanity are debated,” Musk stated Monday, asserting that he had succeeded in taking on the San Francisco-based social media firm for $44 billion.

Contemplate this the start of the top of #BlackTwitter.

Not of Black individuals on Twitter however of #BlackTwitter — the neighborhood of thousands and thousands that discovered learn how to flip a nascent social media platform into an indispensable device for real-world activism, political energy and alter.

And leisure too. The place do you assume one of the best memes and GIFs come from?

#BlackTwitter gave us hashtags that become actions.

#BlackLivesMatter and #ICantBreathe turned rallying cries for a whole bunch of hundreds of protesters after the 2020 homicide of George Floyd by Minneapolis police. And for years earlier than that, when fewer Individuals had been listening to the disproportionate variety of Black girls being killed by police, there was #SayHerName.

It was #OscarsSoWhite that led to strain for modifications on the Academy of Movement Image Arts and Sciences. And let’s not overlook that #MeToo, which roiled the halls of energy in firms and authorities, was began by a Black girl.

There’s additionally #BlackGirlMagic and #BlackBoyJoy, each celebrations of the fantastic thing about Blackness in a rustic that so usually devalues it — and us.

On Monday, the temper on #BlackTwitter was neither magical nor joyful.

“There goes #BlackTwitter — new homeowners will name it CRT and ban it.”

“Um… #BlackTwitter we have to schedule a gathering ASAP! The place we assembly up after we go away Twitter?”

“So, the place’s the again of Twitter? Asking for #BlackTwitter”

“It was good attending to know you all. Particularly everybody on #BlackTwitter. Now a white South African man owns it. Bye Y’all. #RIPTwitter”

Meredith D. Clark, an affiliate professor at Northeastern College in Boston who research race, media and energy and is engaged on a guide about #BlackTwitter, wasn’t stunned.

“I believe you'll undoubtedly see extra individuals transfer off in bigger waves,” she stated. “I believe there'll nonetheless be a remnant left, however you realize?”

The issues with the Twitter deal are multifold for Black individuals.

First, there’s Musk himself.

He’s the world’s richest particular person. Or, as Clark put it: “That is one more instance of how we’re falling prey to oligarchies. Males with billions of dollars who get to determine what our communications appear like.”

He’s additionally a businessman with questionable ethics. Musk’s firm Tesla is being sued by the California Division of Truthful Employment and Housing. It’s the biggest racial discrimination go well with ever introduced by the state and was filed on behalf of greater than 4,000 former and present staff, all of whom are Black.

A few of these staff described their experiences to The Occasions. They alleged that they had been usually the targets of racist slurs by co-workers and supervisors and that Tesla segregated Black staff, gave them the toughest work on the Fremont, Calif., manufacturing plant and denied them promotions. And so they say the corporate ignored their complaints concerning the therapy.

Given the long-standing variety issues at tech corporations, together with at Twitter, that is troubling. Much more regarding is the local weather on Twitter itself, which — regardless of the content material moderation that occurs now — continues to be stuffed with racist trolls.

“With the data that I've about Musk as a businessperson, and as somebody who seeks to have nice affect over tradition, I’m involved,” Clark stated. “I’m involved about among the statements that he’s made up to now and the way they mirror on his character and his mind-set.”

The second drawback is what Musk plans to do with Twitter.

He has repeatedly complained concerning the content material moderation, although it's utilized sparingly and inconsistently. If he has his method, he might very probably eliminate it altogether.

Distinguished white supremacists who obtained kicked off the platform for good motive might return — amongst them former President Trump, who, via his account, helped incite the Jan. 6 revolt on the U.S. Capitol.

Maybe extra troubling, conspiracy theories might turn into simpler to seek out and share and, subsequently, develop in complexity and variety of believers.

We’ve already seen the consequences of disinformation about COVID-19 vaccines and of QAnon, together with the most recent tall tales linking gender id to pedophilia which are being echoed by reckless Republican politicians. What occurs when these conspiracy theories, bolstered by greater than a splash of white supremacy, escalate into violence? It occurred as soon as; it could actually absolutely occur once more.

FILE - This July 9, 2019, file photo shows a sign outside of the Twitter office building in San Francisco.
Contemplate this the start of the top of #BlackTwitter, the neighborhood of thousands and thousands that discovered learn how to flip a social media firm right into a platform for real-world activism, political energy and alter.
(Jeff Chiu / Related Press)

#BlackTwitter is aware of this.

On Monday, Musk tweeted: “I hope that even my worst critics stay on Twitter as a result of that's what free speech means.”

#BlackTwitter additionally is aware of that, no, that’s not what free speech means, as a result of Twitter is an organization — quickly to be privately held — and has no obligation beneath the first Modification to permit racism, transphobia, homophobia or misogyny to percolate via its platform.

And so, slightly than safeguarding the “bedrock of a functioning democracy,” as Musk describes free speech, he simply destroyed it — as a result of the individuals whose tweets had been the best at which are leaving.

“I don’t assume that you just’re going see the identical form of replication of a Twitter-like local weather or #BlackTwitter on one other platform. I don’t assume you’ll ever get that lightning in a bottle again,” Clark stated. “However I do assume that you will note Black individuals doing what we have now all the time performed. And that's bend communication and different applied sciences to our wants and our will. And discover methods to thrive in these varied areas of the web.”

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